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Agen-Zine

Overview

For Agen-Zine, The Agency's own mini-magazine, I produced and photographed a spec ad for M.A.C. Cosmetics. I came up with the concept and worked with the Agen-Zine team to bring it to life. I saw it through from planning to execution, including creating the set design: an evidence board where all of the makeup products and vintage photos are suspects that lead to M.A.C. being the secret weapon.

A corkboard dressed as a detective evidence board. Scrabble tiles spell SECRET WEAPON IS above a torn paper M.A.C. logo, and M.A.C. products are pinned around it labelled SUSPECT A through SUSPECT Q, linked by red string and surrounded by newspaper clippings, receipts and lipstick kiss marks.
A close-up of the same board: a pink M.A.C. blush compact tagged SUSPECT H, a red lipstick bullet, a black and white photo booth strip, a mocked-up M.A.C. mini crossword and a fingerprint, all crossed by red string.

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If you have an idea, feel free to reach out. I would love to hear about it.